E*TRADE Examples

I worked at E*TRADE from early 2000 to Spring 2015. It was the peak of the DotCom boom; at one point the CEO said we were a media company.


They eventually decided they were a financial company and added the word 'financial' to their branding. The headquarters moved from Menlo Park to New York City, and the stock listing changed from the NASDAQ to the NYSE.

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