Keep the Change

Bank of America Examples

Keep the Change

The Challenge

Keep the Change is a popular service that lets customers save automatically with each purchase they make using their debit card.

The original interaction did a poor job of identifying the 3 items required for enrollment and taking action to address them:

  1. Open a checking account

  2. Request a debit card for their checking account

  3. Open a savings account

Page load: call to action sets false expectation

Message after submit is confusing, customer hasn't enrolled

My Role

Collaborating with our visual designer, I developed a prominent yet simple interaction that clearly conveys the 3 requirements.

My wireframes covered each scenario, providing relevant links and messaging to assist with enrollment.

The Result

The interface responds immediately to user inputs.

The Enroll Now button only becomes active when all 3 requirements are met.

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