Bank of the West
Keep the Change
Bank of America Examples
Keep the Change
The Challenge
Keep the Change is a popular service that lets customers save automatically with each purchase they make using their debit card.
The original interaction did a poor job of identifying the 3 items required for enrollment and taking action to address them:
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Open a checking account
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Request a debit card for their checking account
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Open a savings account
Page load: call to action sets false expectation
Message after submit is confusing, customer hasn't enrolled
My Role
Collaborating with our visual designer, I developed a prominent yet simple interaction that clearly conveys the 3 requirements.
My wireframes covered each scenario, providing relevant links and messaging to assist with enrollment.
The Result
The interface responds immediately to user inputs.
The Enroll Now button only becomes active when all 3 requirements are met.
