Bank of the West
Mobile Redesign
Wells Fargo Examples
Mobile Redesign
The Challenge
Migrate existing functionality from responsive desktop platform to native mobile app, using new design kit and mobile app interaction patterns.
The legacy inbox and subscription experience were split into two destinations; each was further divided into separate sections. This made navigation particularly difficult at the mobile breakpoint.
The subscription experience defaulted to a single account, hampering discovery and limiting the number of subscriptions.
My Role
I had been analyzing the existing experience, reviewing previous user studies and meeting with my business partners to understand their goals and constraints.
Once we had the green light, I prototyped my initial concepts to review with my XD teammates. After gaining consensus on our proposal, we started the socialization process, gathering feedback from a range of stakeholders.
The prototype evolved to support executive demos and two rounds of usability testing.
After extensive discussions and reviews, we had an approved design and I pivoted from definition to delivery, adding the details our dev team would need.
Throughout development, I attended daily stand-up calls with our dev team in India.
The Result
Scope was limited to migrating the existing framework, so I focused on two key goals: streamline the navigation and modernize the subscription screens.
I created a single destination for both inbox and subscription screens, allowing users to view content and control what they received.
I ensured that all accounts would be listed on page load, so users had an accurate view of their options.
For the subscription screens, I created a template that used mobile app patterns to support subscription screens for 53 alerts across 13 account types.
